The BLOOM chocolate bar logo and name is based around and derived from the definition of a bloom- when two or more jellyfish travel together. This chocolate bar brand aims to convey a sense of lush and luxury through the elegant serif and san serif type pairings, as well as the intricate design of the jellyfish illustration. This brand was also designed to stand out against competitors with the use of contrasting colors of the box and gradient in the illustration, as well as the use of the jellyfish mascot.

I was tasked to create a brand identity and package design for a chocolate bar. With this task, I researched chocolate bar designs and FDA packaging standards, create a brand identity, create package design, create, print, and assemble chocolate bar boxes, create photo setup and take photos of boxes, and edit photos using Photoshop.