Hook’s Pharmacy is a family-owned pharmacy brand based in Destin, Florida. Hook’s Pharmacy is a locally owned brand that aims to focus on dedication, integrity, health, and family as well as give off the Florida beach-life feel. At Hook’s Pharmacy, our mission is to improve the well-being and overall health of each person. We are committed to focus on honest quality services, customer values, and building a strong, family oriented environment. In addition to traditional pharmacy service, we intend to build trust with each customer and employee.

I was tasked to create a brand identity for a Pharmacy brand that utilized a brand icon. With this task, I created a brand identity that includes a brand logo, icon, colors, typography, and
brand pattern.