Moos Ice Cream & Cookie Co. is a family-friendly food truck brand that sells ice cream, cookies, and cookie-ice cream sandwiches. The goal with this brand was to create a unique and bubbly brand essence that would stand out among competitors with its playful feel. Here at Moos, we aspire to bring the Moo-Magic to every customer.

I was tasked to create a brand identity for a food truck. With this task, I created a brand identity including hand-drawn logo and pattern, type, and colors. I also created a prototype mobile website using Figma, and mock ups for t-shirt, sweatshirt, hats, food truck, packaging and mobile website.