Narcussus is a perfume brand based on the story of the mythological figure Persephone. The name of the brand comes from the Narcissus flower in Persephone’s story. This brand aims to create a scent that is delicate, radiant, timeless, pure, and minimal.

I was tasked to create a brand identity for a product based on a mythological figure. With this task, I created a brand identity including hand-drawn icon, hand-lettered logo, colors, typography, logo animation, pattern and a brand guide on icon use. I also created mock ups for social media ads, and design of perfume bottle, box, and samples.